The Case for Audience Isolation: Language and Culture as Predictors of Advertiser Investment     

Amy Jo Coffey 《媒体管理杂志》2013,15(2):81-90

Abstract

In what has become an increasingly multilingual United States, growing numbers of television advertisers have begun targeting foreign language speakers. Because of the increased cost and effort in crafting unique ad campaigns, however, the factors behind this investment decision are explored. Using an online survey, advertisers (N?=?1,150) were asked how they valued various demographic audience traits as they considered potential target markets. T tests revealed significant differences between foreign language and non-foreign language advertisers' audience preferences. Logistic regression showed that, contrary to previous audience valuation findings, household income was not a primary factor in foreign language audience investment decisions. Rather, advertisers who valued household income more were less likely to invest in foreign language audiences in the United States, with language dependency and cultural traits predicting a greater likelihood of investment. The Audience Investment by Isolation Model is offered, which can help explain the investment decision-making process by advertisers as they weigh demographic audience traits, audience isolation strategies, and costs.  相似文献   

Aggression in news comments: how context and article topic shape user-generated content     

João Gonçalves 《Journal of Applied Communication Research》2013,41(5):604-620

News editors listed online aggression as one of the main constraints to audience participation and debate in the media. However, previous studies offer contradictory evidence on how aggression affects the amount and civility of user participation. Furthermore, a large portion of these studies focus on the Anglo-Saxon context and follow an experimental design. This study addresses these issues through a content analysis of over 26,000 news comments from two Portuguese newspapers, testing how aggression in comments relates to the number of replies it generates and the aggressiveness of these replies. Results show that aggression generates more aggression in comment sections, but may also increase participation. The latter effect is moderated by the article topic, an important caveat that may explain different outcomes in previous works. The practical implications of these findings and paths for future research are discussed.  相似文献   

More Storms on the Horizon for Seabreeze Library     

Jo Cates 《The Journal of Academic Librarianship》2013

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Books in review     

Jo‐Anne Jamison  Howard S. Erlich  Jerry Douglas 《Journal of Applied Communication Research》2013,41(1):45-47

DYNAMICS OF IDEALISM: WHITE ACTIVISTS IN A BLACK MOVEMENT. By N.J. Demerath, III, Gerald Marwell, and Michael T. Aiken. San Francisco: Jossey‐Bass Inc., Publishers, 1971. $9.75.

TOMS, COONS, MULATTOES, MAMMIES, AND BUCKS: AN INTERPRETIVE HISTORY OF BLACKS IN AMERICAN FILMS. By Donald Bogle. New York: The Viking Press, 1973. $12.50.

RADICALS AND MILITANTS: AN ANNOTATED BIBLIOGRAPHY OF EMPIRICAL RESEARCH ON CAMPUS UNREST. By Kenneth Keniston in collaboration with Mary‐Kay Duffield and Sharon Marti nek. Lexington, Mass: D.C. Heath and Company, 1973. $15.00  相似文献   

Countering violent and hate‐related materials on the Internet: Strategies for classrooms and communities     

Jo Ann Oravec 《The Teacher Educator》2013,48(3):34-45

Abstract

School violence is of increasing concern to educators worldwide in the wake of tragedies such as the one in Littleton, Colorado. This article explores how hate group web sites, violent computer games, and related Internet activities are delivering material to young people with hostile and violent content. The Internet is also serving as a new vehicle for expression among students, sometimes conveying their messages of despair and hopelessness. The article discusses ways that teacher educators can equip future teachers to deal with these issues. It also examines what some schools and communities are currently doing to confront these issues and proposes ways to integrate Internet considerations into anti‐violence and mental health programs.  相似文献   

Introduction: Through our eyes and in our own words     

Frances V. Rains  Jo Ann Archibald  Donna Deyhle 《International journal of qualitative studies in education》2013,26(4):337-342

The realities of Indian belief and existence have become so misunderstood and distorted at this point that when a real Indian stands up and speaks the truth at any given moment, he or she is not only unlikely to be believed, but will probably be contradicted and "corrected" by the citation of some non-Indian and totally inaccurate "expert." More, young Indians in universities are now being trained to see themselves and their cultures in terms prescribed by such experts rather than in the traditional terms of the tribal elders ?. In this way, the experts are perfecting a system of self-validation in which all semblance of honesty and accuracy is lost. This is not only a travesty of scholarship, but it is absolutely devastating to Indian societies. (Deloria, as cited in Rose, 1992, p. 404)  相似文献   

Changers and the Changed: Moral Aspects of Coming Out in Physical Education     

Brenda Jo Light Bredemeier  Ellen Brooke Carlton  Laura Ann Hills  Carole Ann Oglesby 《Quest (Human Kinetics)》2013,65(4):418-431

In this paper we draw from interviews with four lesbian sportswomen and physical educators whose personal journeys inform us about the difficulties and rewards of challenging homophobia and heterosexism. Our co-participants discussed their life stories in terms of the interrelationships among sport, moral, and lesbian identities and their coming out process. Analyses of these narrations revealed three major themes associated with coming out in sport and physical education settings: integrity, compassion, and community. Each of these themes is discussed in terms of our co-participants' experiences and interpretations of moving from fear and isolation to a sense of community and empowerment.  相似文献   

Health literacy and social capital: what role for adult literacy partnerships and pedagogy?     

Stephen Black  Jo Balatti  Ian Falk 《Studies in Continuing Education》2013,35(2):146-164

This paper makes the case for adult literacy (including numeracy) practitioners to play a greater role in health literacy initiatives in Australia. The paper draws on data from a national research project that investigated adult literacy partnerships and pedagogy viewed from a social capital perspective. The primary purpose of the project was to produce guidelines on how to deliver integrated adult literacy and numeracy programmes using a social capital approach. Prior experience of partnerships was explored through a review of the literature and an environmental scan of adult literacy providers using an email survey and follow-up interviews. An in-depth case study of a health literacy partnership was trialled using action research. Partnerships between adult literacy and health organisations in Australia were found to be largely ad hoc and rarely documented. To enable sustainable health literacy programmes, partnerships are needed across the three interlinked organisational levels – micro, meso and macro, and in particular the latter, which is currently almost completely absent. The conceptual frameworks outlined for health literacy partnerships and social capital pedagogy in this paper are new and potentially of value to policy makers, researchers and practitioners in the fields of health and literacy.  相似文献   

The influence of reputation information on the assessment of undergraduate student work     

John Batten  Jo Batey  Laura Shafe  Laura Gubby  Phil Birch 《Assessment & Evaluation in Higher Education》2013,38(4):417-435

The present study employed an experimental design to examine the influence of knowledge of a student’s previous performance and the general quality of their writing style on the assessment of undergraduate student work. Fifteen sport and exercise physiology academics were asked to mark and give feedback on two final year undergraduate student essays. The first student essay that participants marked was a control essay. The second essay was the target essay. Participants read one of three student reputation profiles (positive, negative or neutral) prior to marking this essay. Kruskal–Wallis tests for difference indicated that the marks awarded to each essay did not significantly differ between the three student reputation conditions. Thematic analysis of the target essay also revealed no apparent differences in the way in which feedback was presented across the three student reputation profiles. It was therefore concluded that non-anonymous marking did not induce marker bias in this instance.  相似文献   

Practical Work in Earth Sciences Education: An experience with students in the context of a National Science Programme in Portugal     

Luis Marques  Joäo Praja  David Thompson 《Research in Science & Technological Education》2013,31(2):143-164

The programme Ciencia Viva of the Portuguese Ministry of Science and Technology aims to create a greater understanding of science and science education amongst scientists, teachers, school children and the general public, each of whom is encouraged to cooperate and interact through regular contacts. The purpose is to improve practical, experimental and other forms of investigative work. To accomplish such work in schools, an overview of the state of science education worldwide is presented in terms of old and new traditions of the teaching of the physical and historical sciences the latter including the teaching of fieldwork. Traditional practices are compared with those established recently in various parts of the world in which more carefully considered understanding of the nature of science and science education has been established. In illustration of good practice, an outline is offered of the nature and rationale of two sets of curricular materials. These were designed by a team comprising staff members of the University of Aveiro and secondary school teachers and were trialled in schools. These activities are concerned with the internal rock cycle and the internal energy of the Earth in relation to plate tectonic theory. They are also related to the processes of weathering, erosion, transportation and deposition of sedimentary rocks and structures (like wave and current ripple marks) which were formed as part of the external rock cycle driven by the Sun's energy. The account concludes with an outline of the sub programme 'Geology in Summer', a fieldwork programme which introduces a holistic understanding of the workings of the outer part of the Earth to the general public. Students' perspectives and teachers' views about these experiences are generally very positive and are presented at the end. The whole programme was evaluated by an international team of scientists and science educators.  相似文献